There also were some very cool furniture designs, but the throngs of people seemed more interested in the beautiful bodies than furniture styles. If you looked past the human pyramids, there were some pretty good deals, either individual 1 MOQ orders or large purchasing opportunities. Most products seemed catered towards the domestic market though.
SIFE Furniture Fair 2013: Advantages to Attending
We found several products with attractive pricing that some of our clients were interested. If you want to learn more about this furniture fair 2013, here’s the link: http://en.sifechina.cn/
In our opinion, one aspect of these types of trade shows in China is that
they are often more related to company “face” and spectacle than actual deal-making. The more bizarre, grand, or unique a company’s presentation is, the more “face” or reputation gravitas a company has.
Many Chinese companies use local foreigners, “spectacles” (like above), or anything “bizarre” by Chinese standards as marketing tools at exhibitions. This phenomenon, “white guy window dressing”, is often employed in business dealings when a Chinese company wants to seem more “international”. Once you know about it, you can quickly tell when the local expat drunk has been dragged out of bed and paid for 5,000RMB to showboat for Chinese or foreign customers, etc.
Some call it “White Guy Window Dressing.” To others, it’s known as the “White Guy in a Tie” events, “The Token White Guy Gig,” or, simply, a “Face Job.”
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about the age-old Chinese concept of face. To have a few foreigners hanging around means a company has prestige, money and the increasingly crucial connections — real or not — to businesses abroad.
Hammersourcing is a trade services company based in Shenzhen, China. Contact us at email@example.com.